Is Ted Baker a Luxury Brand? Get the Facts in 2024

by Tori Jones
Ted Baker bag

Today, we’re zooming in on a brand that’s consistently been the topic of this debate: Ted Baker. Is it a luxury brand? What sets it apart? Dive deep with me as we unravel the fabric behind this label, its history, design philosophy, and where it stands in the fashion hierarchy. By the end of this post, you’ll have an answer to your burning question and be well-equipped with the knowledge to make your next fashion choice an informed one. Let’s embark on this sartorial journey together!

Unraveling the Threads: The Ted Baker Tale

ted baker
@tedbaker via Instagram

Do you ever find yourself trying on a piece and thinking, “There’s a story behind this?” Well, Ted Baker is a brand with quite a tale to tell. Allow me to walk you through the vibrant journey of a brand that stands out.

From Shirt Specialist to Global Phenom

Imagine the scene: Glasgow, 1988. Ray Kelvin decided to pour his passion into men’s shirts, and thus Ted Baker was born. What’s unique about this? Their first store didn’t just stop at selling shirts; they went a step further by offering laundry services for those very shirts! Talk about understanding customer needs. It’s like buying a car and getting free car washes thrown in. This quirkiness and refusal to walk the ‘advertising’ route gave them their badge of honor: ‘No Ordinary Designer Label.’ It still amazes me that they’ve carved out such a niche without leaning on advertising campaigns, something I rarely see in today’s Insta-everything age.

Stepping into London and Beyond

Flash forward a couple of years to 1990, Ted Baker stamped its mark on London. And while I’ve always admired their men’s shirts (I mean, who can resist those patterns?), they took the world by storm in 1995 by introducing the Ted Baker Woman and Ted Baker Lite lines. It’s like when I first discovered the joy of accessorizing – there was no turning back! They then went public as Ted Baker PLC in 1997, and my fellow New Yorkers might recall the stir they created with their inaugural store in the Big Apple a year later.

From Shoes to Shades: Ted’s Expanding Ensemble

Ted Baker’s evolution was quite a spectacle. Whether it was the unveiling of Skinwear and Underwear in 1998 or the stylish splash of Footwear and Teddy Girl in 2000, it was clear this brand had no brakes. And who can ignore those chic sunglasses they brought out in 2001? (I have three pairs, by the way. Don’t judge!)

Ray Kelvin: Fashion’s Knight in Shining Armor

Now, a brand is only as good as its visionary. Ray Kelvin’s dedication to the fashion industry was lauded in 2011 when Queen Elizabeth awarded him a CBE. That’s like getting the ultimate seal of approval!

Globetrotting with Style

By 2018, Ted Baker had set up shop in 490 locations worldwide from that single store in Glasgow. With a presence in department stores and a significant footprint in the UK (192 stores, to be exact), it’s evident how deeply this brand resonates with fashion lovers everywhere. Many even view Ted Baker as a quintessentially British lifestyle brand, and I can’t help but nod in agreement.

A Conscious Brand with a Heart

Before I sign off, it’s essential to highlight something that’s close to my heart. Ted Baker’s commitment to ethical manufacturing is commendable. It’s heartening to see a brand design beautiful pieces and care for the planet and its workers. Whenever I pick a Ted Baker piece, it’s a nod to their effort to promote conscious consumption.

A Deep Dive into Ted Baker’s Quality: More than Meets the Eye

ted baker dress
@tedbaker via Instagram

Ever found yourself gazing at a piece of clothing or accessory and wondering what’s behind the price tag? The debate around Ted Baker’s standing as a luxury brand got me mulling. Let’s roll up our sleeves and dissect what makes Ted Baker tick regarding quality and craftsmanship.

Bags & Accessories: The Tale of Materials

When I think of a brand’s mettle, my mind drifts to their bags (yes, my soft spot!). Ted Baker brings a bevy of handbags and luggage options to our wardrobe. My first Ted Baker purse, crafted from 100% bovine leather and lined with cotton, felt like a plush dream. However, it’s essential to note that while they ace the material game, the intricate craftsmanship you might find in other British luxury brands is a little different here. But, and this is a big but, Ted Baker’s focus is on ethical production, ensuring those beautiful pieces come from places of kindness.

Ethical Craftsmanship: The Silent Superhero

While some brands tout their heritage, Ted Baker wears its ethics as a badge of honor. Their commitment to worker welfare is something I wholeheartedly admire. The brand’s ‘Ethical Trade’ teams do regular rounds, ensuring that the makers of your favorite pieces work in safe and healthy environments. So, every time you rock a Ted Baker, you’re indirectly supporting a noble cause!

Watches: Where Function Meets Ethics

I have this little ritual – I buy a watch for every milestone I hit. And Ted Baker has made it to my collection! Their watches, with sturdy stainless steel constructions, are built to last. While the use of a Japanese movement might not be the epitome of luxury, for the price point, it’s brilliant. Plus, the ethically-sourced materials make it all the more alluring.

Fashion Galore: A Range to Reckon With

From striking men’s suits to dazzling women’s outfits, and let’s not even get started on the shoes, Ted Baker’s range is more than just about good looks. It intertwines quality, innovative design, and a heartfelt commitment to ethical creation.

Ted Baker’s Price Point: An Overview

Given Ted Baker’s expansive collection, I’d like to give you a sneak peek into the price ranges of some standout pieces. Ready to shop smart?

Ted Baker’s Fashion Staples: The Quintessential Guide

Strolling around in the heart of London, my fashion senses often get the better of me. London’s streets are like live fashion runways, from classic trench coats to elegant dresses. And one brand that has caught my eye time and time again is Ted Baker. Let’s embark on a chic journey through some of Ted Baker’s iconic pieces.

Coats: Where Elegance Meets Timelessness

Ted Baker London Rose Wool & Cashmere Blend Wrap Coat

You know, it’s not every day that you come across a coat that stays in trend and becomes a signature. Enter the Ted Baker Rose wool wrap coat. Since 2015, I’ve been spotting this gem around Oxford Street and the City. Priced at $525, it’s a classic investment that promises timeless elegance. For those feeling a tad more lavish, some options go up to $1,000; for the budget-conscious, jackets around the $300 mark await!

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Dresses: The Ultimate Ted Baker Signature

Ted Baker London Zadi Mix Media Long Sleeve Dress

If you’ve ever had the dilemma of picking an outfit for afternoon tea or an upscale event and thought, “I need a Ted Baker!” you’re not alone. Their range of dresses has been my personal favorite for every occasion. Whether a formal event or an office gathering, their price range of $150 to $600 offers something for every occasion. More often than not, I find my heart settling on their dresses priced between $300-$400.

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Handbags: From Chic to Classy

Ted Baker London Nyalina Knot Bow Leather Shoulder Bag

Every outfit needs a statement handbag, and Ted Baker doesn’t disappoint. Whether it’s the minimalist $55 Small Crosshatch bag or the premium leather Nyalina Knott bag priced at $195, there’s something for every fashionista. And yes, they even have a nifty range of suitcases for the travel bugs!

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Shoes: From Office to Outing

Ted Baker, known for their sophisticated officewear, extends the same flair to footwear. I’ve often paired their office shoes with my formal outfits. Yet, their casual collection, featuring sneakers for men and slide sandals for women, has won my heart just as often. Whether you’re scouting for $65 jelly sandals or ready to splurge on $300 winter boots, Ted Baker has covered your feet!

Watches & Accessories: The Perfect Finishing Touch

Accessorizing can either make or break an outfit. Ted Baker’s watches are versatile picks, priced between $150-$220. From belts to jewelry, with prices ranging from $40 to $130, each accessory adds a touch of finesse to your ensemble.


In wrapping up our fashionable dive into the world of Ted Baker, it’s clear why this brand resonates with so many. For all you fashion enthusiasts, always consider the quality, craftsmanship, and ethical values when choosing a brand. With Ted Baker, you’re not only investing in pieces that have a distinctive style but also in a brand that values ethical production. A small tip: always cross-check your size and understand the care instructions to keep your pieces in pristine condition. While every brand has pros and cons, being an informed shopper can enhance your fashion journey. So, next time you’re hunting for that statement piece or contemplating a wardrobe refresh, glance at Ted Baker’s collection. You might find that perfect blend of style and substance you’ve been searching for. Stay stylish, stay informed, and, most importantly, confidently wear your choices!

Feature image by Gabrielle Henderson on Unsplash

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