Is Guess A Luxury Brand? Here’s What You Need To Know

by Tori Jones
Guess bags

Hello, fashion enthusiasts! The line between luxury, premium, and mainstream can sometimes become blurry in the bustling universe of fashion brands. In today’s deep dive, we’re shining the spotlight on a brand that has been on the lips of many and wrapped around the waists, shoulders, and feet of countless more: Guess. Is it draped in the opulence reserved for luxury labels, or does it tread the fine line of premium fashion? By the end of this post, you’ll have a clear answer to the burning question – “Is Guess a luxury brand?” – and a comprehensive understanding of the brand’s history, its positioning in the market, and the intricate nuances that set it apart. Whether you’re a seasoned fashionista or someone just dipping their toes in the expansive ocean of style, this is one fashion revelation you won’t want to miss. So, let’s unravel this stylish mystery together!

The Glam Beginnings of Guess

The Glam Beginnings of Guess
@guess via Instagram

In 1981, four brothers – Maurice, Georges, Armand, and Paul Marciano – took a leap of faith in the fashion world. Starting as a humble book of styles, they soon ventured into denim, crafting jeans out of a lighter-weight material.

Fun fact: I still remember my first Guess jeans. They hugged me just right and made me feel invincible walking through school. A little strut in my step and heads would turn. That’s the magic of Guess for you!

Within no time, the iconic Guess denim garnered the spotlight. Michael J. Fox, as Marty McFly in Back to the Future, couldn’t resist their charm either. By the mid-1980s, Guess ads were all the rage – think cinematic black and white visuals from Paris to L.A. And how can we forget the supermodels that dazzled in them? Claudia Schiffer, Naomi Campbell, and Drew Barrymore, to name a few, elevated the brand’s glamour quotient.

The Marciano brothers were visionaries. Not only did they ace the denim game, but they also forayed into watches, kids’ clothing, home decor, and even fragrances. Their luxury women’s line, Marciano, is named after them and is a testament to their commitment to quality and style.

And speaking of commitment, Guess celebrated its legacy in style. On its 30th anniversary, Claudia Schiffer returned to model for the brand, taking many of us down memory lane. By the 35th, the radiant Hailey Bieber had become the face of the Guess Originals capsule collection.

Today, Guess stands tall as a global lifestyle brand. The brand’s reach is unparalleled, from owning boutiques across America to having a presence in department stores worldwide.

Decoding Guess: Luxury or Not?

guess bag
@guess via Instagram

When discussing Guess, one question often arises: Is it a luxury brand? Well, let’s unravel that, shall we?

1. Price Points

Guess offers an array of products. But today, we’re zooming in on womenswear, specifically denim. Jeans can range from a wallet-friendly $69 to a pricier $220. Depending on style and material, their bags can be between $60 and $390. And ladies, if you’re hunting for shoes, Guess has options from $45 to $190. Quite a steal!

The Marciano range might tickle your fancy if you have a penchant for luxury. It’s a tad posher than the mainline collection, with pieces ranging from $50 to $400.

2. Craftsmanship and Quality

Guess products, predominantly China, come from the far east and are crafted from diverse materials. While some bags boast genuine leather, others might opt for faux variants. Their clothing line, with materials like satin, cotton, and leather, offers a premium feel.

Though some argue that Guess doesn’t match the grandeur of brands like Tommy Hilfiger or Tory Burch, it offers a unique blend of quality and affordability. I remember my first Guess bag – it was faux leather, but boy, it served me well through countless adventures and spills!

3. The Celebrity Adoration

We don’t just love to guess, mere mortals. The stars love them too! From Jennifer Lopez donning a chic Guess tee to Jade Thirwall rocking their jeans, the brand’s charm seems irresistible.

Our Top Picks From Guess

Jeans: A Legacy of Style

Ah, jeans! My first pair of Guess jeans was a constant companion through many adventures. They were perfect for those “I have nothing to wear” days, and the fit was flawless. And Guess’s collection today? Still a fashion favorite. Let’s delve into a couple of standouts:

  • 1981 High Waist Ankle Skinny Jeans: These pale blue skinny jeans are necessary. Perfectly ankle-skimming, they remind me of a beach trip where they were my go-to pair. Dress them up or down; they’ll never let you down.
  •  Sexy Straight-Leg Jeans: These are for you if you’re after something with a bit more room. The straight-leg fit, and high-rise waist are on-point, and the mid-blue wash is as versatile as my favorite coffee mug.

Handbags: Carry Your Style

Who doesn’t love a handbag? From carrying daily essentials to completing an outfit, they’re as vital as a great cup of morning coffee. Here’s a look at two fantastic options from Guess:

  • Noelle Quattro G Camera Crossbody Bag: This bag is like the best friend who’s always ready for an adventure. It’s a practical yet fashionable choice made from durable faux leather and adorned with gold hardware. It’s my preferred companion on weekend outings.
  •  Alexie Girlfriend Satchel: This black and gold beauty is perfect for those looking to step into the office with elegance. With three compartments, it’s the organizational dream – trust me, I’ve used it during my busiest days, and it never fails.

Shoes: The Footprint of Fashion

Guess doesn’t stop at jeans and bags; they also have a stunning shoe collection. These two selections have caught my eye (and my heart):

  • Aindrea Sandal: The perfect summer fling! With a sculpted block heel and plush ruched foot straps, they are ready for dinner on a warm summer night. I’ve danced the night away in these, and they never missed a beat.
  •  Abagail Pointed Toe Pumps: Need something versatile? These black pumps are your match. Chic and comfortable with a price tag of just $99, they’re as essential as your favorite black dress.

11 Other Products That Guess Offers Besides Denim and Handbags?

Over the years, Guess has expanded its product offerings far beyond denim and handbags. Some of the other products in the Guess lineup include:

  1. Watches: Guess has been known for its fashionable wristwatches, both digital and analog, suitable for various occasions and styles.
  2. Footwear: From heels and sandals to boots and sneakers, Guess provides a wide range of footwear options for both men and women.
  3. Accessories: This includes items like belts, sunglasses, jewelry (like necklaces, bracelets, earrings), and wallets.
  4. Fragrances: Guess has introduced several perfumes and colognes over the years, catering to different tastes and occasions.
  5. Apparel: Unlike denim, Guess has a broad range of clothing items like shirts, dresses, jackets, blouses, skirts, shorts, and activewear.
  6. Guess Kids (or Baby Guess): A collection designed specifically for children, featuring cute and trendy outfits for younger fashion enthusiasts.
  7. Swimwear: From bikinis to one-pieces, Guess offers a stylish selection of swimwear.
  8. Lingerie and Intimate Apparel: This includes bras, underwear, and loungewear.
  9. Home Collection: Though less prominent than their fashion lines, Guess has dipped into home goods, offering items like bedding and towels in the past.
  10. Eyewear: Guess eyewear includes a range of stylish sunglasses and prescription glasses.
  11. Travel Gear includes items like luggage, travel bags, and backpacks.

These diverse product lines reflect Guess’s evolution from denim-centric to global lifestyle brands catering to various fashion needs.

Guess Collaborations: Melding Styles and Making Statements

Guess, a brand that’s been synonymous with denim and bold choices, has ventured numerous times into exciting collaborations that have left the fashion community buzzing. These partnerships have not only boosted its image but have also allowed the brand to merge with various influential personas and organizations.

  1. Guess x J Balvin: This collaboration celebrated the vibrant aesthetics of the reggaeton singer J Balvin. With bright colors and 90s vibes, the “Colores” collection was a nod to the artist’s album and integrated the lively and colorful spirit of both Balvin and Guess.
  2. Guess x ASAP Rocky: The rapper and fashion icon ASAP Rocky teamed up with Guess for a nostalgic line. Their “GUE$$ Club” collection is filled with stripes and old-school vibes, a nod to the 80s and 90s aesthetics.
  3. Guess x Places + Faces: A collaboration with the photography duo Places + Faces brought a streetwear edge to Guess. The capsule was a combination of the duo’s signature utilitarian style with the classic Guess designs.
  4. Guess x Sean Wotherspoon: A sustainable approach was the crux of this collaboration. Sean Wotherspoon, known for his coveted Nike Air Max 97 design, partnered with Guess to produce an eco-friendly collection. It utilized organic cotton and recycled materials, promoting a message of sustainability.
  5. Guess x FriendsWithYou: A joyful and whimsical collection was born when Guess partnered with the art collaborative FriendsWithYou. Known for their playful, post-pop imagery and large-scale installations, this collection was filled with joy, spreading positive messages.
  6. Guess x Farm Rio: Embracing the vibrant and tropical spirit of Brazil, the Guess x Farm Rio collaboration brought forth a flurry of vivid colors and exotic designs. Farm Rio, a Rio de Janeiro-based brand, infused their signature prints into Guess’ classic styles.
  7. Charitable Initiatives: Beyond celebrities and designers, Guess has also shown its commitment to giving back. One notable collaboration was with “Peace Over Violence”, launching a capsule collection to support Denim Day – an anti-sexual violence campaign. A portion of the proceeds from this line goes directly to the cause.

The exciting thing about Guess collaborations is that they’re never predictable. They span from music genres to street photographers, from sustainability champions to playful artists. Each collaboration tells a story and reflects a moment in fashion and culture, emphasizing Guess’s commitment to remaining fresh, relevant, and always in tune with the zeitgeist.

Comparison with Competing Brands: Guess in the Fashion Landscape

Guess has certainly left an indelible mark on fashion since its inception, but how does it stack up against brands that swim in the same pond? Let’s find out!

  1. Guess vs. Calvin Klein (CK)
    • Style: Both Guess and CK have a strong affinity for denim. While Guess is known for its flashy and youthful designs, CK generally exudes a more minimalist and sophisticated style.
    • Quality: Both brands have been lauded for their durable products, especially their denim lines. However, CK often positions itself slightly higher in terms of product quality.
    • Price Range: CK typically demands a higher price, especially in their premium lines. Guess products might be slightly more accessible in terms of price.
    • Target Audience: While both brands target the young and fashion-conscious, CK leans towards the older, more professional audience compared to the younger, vibrant crowd of Guess.
  2. Guess vs. Tommy Hilfiger
    • Style: Tommy Hilfiger is best known for its classic American prep style with a twist, while Guess often leans into bolder designs and styles.
    • Quality: Both brands maintain a good reputation for quality. Tommy’s pieces can sometimes be seen as more timeless, whereas Guess goes for the edgier side.
    • Price Range: They’re quite comparable in pricing, though Tommy Hilfiger’s mainline can sometimes lean on the pricier side.
    • Target Audience: Both brands aim to appeal to young adults, but Tommy also has a strong presence in the slightly older demographic that appreciates a classic yet chic look.
  3. Guess vs. Levi’s
    • Style: Levi’s, a brand with a rich history, is more synonymous with classic, timeless denim styles. Guess, on the other hand, often integrates contemporary design elements and is more experimental.
    • Quality: Levi’s, being a stalwart in the denim industry, is often praised for its unparalleled quality. Guess, while offering decent quality, is usually seen as more of a fast-fashion brand in comparison.
    • Price Range: Levi’s core products generally come at a slightly lower price point, but they also have premium lines that can be pricier. Guess usually sits in the mid-range category.
    • Target Audience: Levi’s casts a wide net, appealing to virtually every age group with its classic designs. Guess usually resonates more with the younger audience looking for trendier options.


Final Thoughts: Guess occupies a unique space in the fashion landscape, blending boldness with a touch of classic. While each brand has its own strengths and target demographics, it’s evident that Guess holds its own against its competitors. The best choice, as always, is determined by personal style preferences and budget. Dive into each brand, explore their offerings, and find what resonates best with your fashion ethos!

Feature image by Debora Cardenas on Unsplash

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